About Us

Our Laboratory

SEL is a UL Certificated Agency and the only one in the San Francisco Bay Area and Northern California. As such, SEL has been evaluated for its ability to competently interface with UL on the administrative front; and provide engineering services to companies, such as preliminary product evaluation and testing to UL Standards. Many companies place the UL mark on their websites, which is actually against UL's policies, as it suggests some form of endorsement which does not exist. Please visit our File AG348 on UL's website to see our accreditation details.

LEE OULD

President & Senior Product Safety Consultant
Product Focus: Lasers, Medical Equipment, New Technologies

Lee joined the business full time after graduating from Stanford University in 1992 with a Bachelor's degree in International Relations with the focus on the European Union, with engineering courses relating to product safety completed. He handles much of the test/measurement/laboratory equipment, lighting products, new technologies, semiconductor equipment (SEMI), and laser safety.

CONTACT: lee@seldirect.com, (408) 544-1890, ext 224

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RICK BUCK

Senior Product Safety/EMC Consultant & Quality System Auditor
Product Focus: Medical Equipment

Rick joined us in September of 2001 with 20 years experience in product compliance and certification at SEL. His experience includes working at UL for 3 years, TUV Rheinland for 2 years, and 12 prior years consulting in product safety in the Bay Area. Rick has his·BA in Philosophy and MBA in Technology Management. He is a Founding Member and former Treasurer of the IEEE Product Safety Society; a Member of the IEEE EMC, Communications and Product Safety Societies; and is a Certified ISO Quality Auditor. Rick interfaces with our EMC partner labs, for those clients who are interested in a single point of contact for compliance efforts.

Contact:

Paul Carter

Senior Safety Consultant, Senior EMC Consultant

After working for SEL 2 years, Paul left for a 2 year hiatus in Idaho, and then re-joined us in January, 2008. Paul worked at Ampex Corporation for over 16 years, where he was responsible for Product Safety, EMC, DVT, MIL-STD-461 tests, and Power Supply Qualifications. Paul's involvement with SEL began way back, when faced with obtaining product safety approvals for Ampex's full product line after not having any approvals previously. Paul hired SEL to help
complete this major task and well, he liked SEL so much, he later became one of us!

Paul's skills include designing test plans, troubleshooting for practical solutions, and effectively communicating results and/or corrective action to engineering teams when necessary. Paul also maintained Ampex's 3m EMC chamber, developed an extensive ATE power supply qualification program, and performed extensive DVT tests on military products while at Ampex. At SGI, Paul was responsible for the Design Verification Test (DVT) Lab managing a small group of engineers, as well as remaining an individual contributor. Duties included evaluating design performance under adverse conditions of temp/humidity, ESD, Shock & Vibration, Frequency/Voltage Margins, Power Line Surge, etc. - above and beyond industry standards.

Kendall Wilcox

joined SEL in 2019.

Jon Carter

Mary Costa

Kelly Peters

joined SEL after having worked in Silicon Valley for several years, most recently at SBC Communications. Mary works to provide non-technical support to the consultants, and interfaces with the safety agencies to advance the projects on the front end.

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 is a member of our non-technical staff whose primary activities are sales support and client billing. Kelly has a BA from Sonoma State University..

About Us

Our Laboratory

SEL is the only UL Certificated Agency in the San Francisco Bay Area and Northern California. As such, SEL has been evaluated for its ability to competently interface with UL on the administrative front; and provide engineering services to companies, such as preliminary product evaluation and testing to UL Standards. Many companies place the UL mark on their websites, which is actually against UL's policies, since it suggests some form of endorsement which does not exist. Please visit our File AG348 on UL's website to see our accreditation details.

LEE OULD

President & Senior Product Safety Consultant
Product Focus: Lasers, Medical Equipment, New Technologies, Semiconductor

Lee joined the business full time after graduating from Stanford University in 1992 with a Bachelor's degree in International Relations with the focus on the European Union, with engineering courses relating to product safety completed. He handles much of the test/measurement/laboratory equipment, lighting products, new technologies, semiconductor equipment (SEMI), and laser safety.

CONTACT: lee@seldirect.com, (408) 544-1890, ext 224

lee mug3.jpg

RICK BUCK

Senior Product Safety/EMC Consultant & Quality System Auditor
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Product Focus: Medical Equipment

Rick joined us in September of 2001 with 20 years experience in product compliance and certification at SEL. His experience includes working at UL for 3 years, TUV Rheinland for 2 years, and 12 prior years consulting in product safety in the Bay Area. Rick has his·BA in Philosophy and MBA in Technology Management. He is a Founding Member and former Treasurer of the IEEE Product Safety Society; a Member of the IEEE EMC, Communications and Product Safety Societies; and is a Certified ISO Quality Auditor. Rick interfaces with our EMC partner labs, for those clients who are interested in a single point of contact for compliance efforts.

CONTACT: rick@seldirect.com, (408) 544-1890, ext 226

PAUL CARTER

Senior Product Safety/EMC Consultant

After working for SEL two years, Paul left for a 2 year hiatus in Idaho, and then re-joined us in 2008. Paul worked at Ampex Corporation for over 16 years, where he was responsible for product safety, EMC, DVT, MIL-STD-461 tests, and power supply qualifications. Paul's involvement with SEL began way back, when faced with obtaining product safety approvals for Ampex's full product line after not having any approvals previously. Paul hired SEL to help complete this major task and well, he liked SEL so much, he later became one of us! Paul's skills include designing test plans, troubleshooting for practical solutions, and effectively communicating results and/or corrective action to engineering teams when necessary. Paul also maintained Ampex's 3m EMC chamber, developed an extensive ATE power supply qualification program, and performed extensive DVT tests on military products while at Ampex. At SGI, Paul was responsible for the Design Verification Test (DVT) Lab managing a small group of engineers. Duties included evaluating design performance under adverse conditions of temp/humidity, ESD, shock & vibration, frequency/voltage margins, power line surge.

CONTACT: paul@seldirect, (408) 544-1890, ext 223

Product Focus: ITE, Wireless Technologies, Gaming
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KENDALL WILCOX

Senior Product Safety/EMC Consultant, RoHS/WEEE
Product Focus: ITE, Lighting, Environmental

Kendall joined SEL in 2019, but he began his career as a safety engineer with UL.  After moving on from UL, Kendall has had various regulatory, testing and management positions at startups such as Brocade, Data Domain, and Brava Home, as well as larger organizations such as Fujitsu, Apple, and Dell/EMC.  Kendall’s core skills are in the product safety arena, but he also has extensive experience with environmental regulations such as ROHS/REACH, as well as EMC testing and compliance.  He has also implemented an ISO 9002 quality management system while with Fujitsu, and is well versed in the manufacturing processes required for compliance with safety agencies.  While working in the startup environments, Kendall handled additional activities such as MDVT and HALT testing, developing corporate Regulatory Compliance Specifications, and building organizations to support growing compliance and testing activities.

CONTACT: kendall@seldirect.com, (408) 544-1890, ext 231

JON CARTER

Lab Technician

Jon joined SEL in 2013 as a lab technician and quickly became a valuable and knowledgeable member of our staff.

CONTACT: jon@seldirect.com, (408) 544-1890, ext 230

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MARY COSTA

Office Manager

Mary joined SEL after having worked in Silicon Valley for several years, most recently at SBC Communications, after the early years of SGI. Mary works to provide non-technical support to the consultants, and interfaces with the safety agencies to advance the projects on the front end and non-technical matters.

CONTACT: mary@seldirect.com, (408) 544-1890, ext 222

KELLY PETERS

Billing

Kelly is a member of our non-technical staff whose primary activities are sales support and client billing. Kelly has a BA from Sonoma State University.

CONTACT: kelly@seldirect.com, (408) 544-1890, ext 221

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ANNA OULD

Owner, Vice President & Treasurer

SEL's proud owner, Vice President and Treasurer, has been part of the company since its inception in 1971. Anna has a Masters Degree from Santa Clara University while her undergraduate work was done at SJSU.

CONTACT: anna@seldirect.com, (408) 544-1890, ext 227